Auckland Bioengineering Institute

As part of a design internship with the Auckland Bioengineering Institute (ABI), I led the rebrand for their new Graduate Pathway Programme. The goal was to make ABI’s cutting-edge research feel accessible and inspiring to undergraduate students from diverse backgrounds. Through bold visuals, refreshed typography, and a clear, student-friendly tone, the campaign reframed bioengineering as an exciting and approachable career path.