Created a fresh visual identity for SANDO, from logo to packaging, repositioning the brand as a destination eatery.

I worked on the rebrand of Sando, a Japanese fusion sandwich spot known for bold flavours and unexpected twists. The new visual identity blended clean, contemporary design with playful nods to Japanese street food culture. The goal was to capture the spirit of Sando: fast, fresh, and full of flavour. From logo refresh to packaging concepts, the rebrand helped reposition Sando as a go-to destination for the adventurous eater.

Client

Design Challenge

Deliverables

Brand Direction Graphics

Year

2024

Role

Designer

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