The Wing Thing

As designer for The Wing Thing, a student-run chicken wing festival, I crafted a bold and cheeky visual identity to match the event’s energy. The branding leaned into vibrant colours, playful illustrations, and expressive typography to celebrate the messy, joyful spirit of wing-eating. From posters to social media assets, every touchpoint was designed to invite people in and spark excitement. It was a project about flavour, fun, and creating a visual world as unforgettable as the wings.